A SUMMER STORY
UNITED BY GENERATIONS
We travelled to Lisbon to tell a deeper story behind United by Generations, one rooted in family, tradition, and timeless craft.
From tiled alleys to the docks, the city gave us more than a setting. It offered a feeling: calm, connected, lived-in. We captured the spirit of people who carry culture forward, fishermen, singers, and makers, whose lives mirror the values behind the campaign.
Portugal also holds meaning for us in another way: it’s where everything we make is brought to life. Our pieces are crafted by local artisans who’ve been part of our journey since the beginning.
What you see here is more than a campaign. It’s a reflection of what lasts, stories passed down, details that matter, and the quiet strength that comes with doing things with care.
DISCOVER SS25
Shop the collection. Discover the story..
Grateful for all the hearts and hands behind this project.
Photographer : Sam Wong @samwongphoto_
Art Director : Marlou Rutten @marlou.rutten
Brand Manager : Mezin Hashem @mezinhashem
Creative Producer : Chantal Folman @chantalfoman
Agency Lisbon : LX-XXX @lisboamsterdam & @tema_production_services
Special thanks to : @migueldomingosgarcia & @pedroncfr
Talents : @djdecio_ @maurafado
