The Dog Walker
This season’s Dog Walker Graphic is all about the everyday characters who unknowingly steal the spotlight, and let’s be real, no one does it better than The Dogfather himself. Effortlessly cool and always in motion, he’s been turning heads on the city streets for years.
DOGFATHER CAMPAIGN
Amsterdam’s most iconic dog walker. A dozen dogs. One serious fit.
Our viral campaign, created with the legend himself, captures his unique energy, proving that true icons don’t need attention, they just get it.
Watch the full video and explore the Dog Walker Graphic now.
The Dog Walker Graphic is a key part of the SS25 collection, inspired by our United by Generations theme. This season, we celebrate the exchange of ideas across generations, because style, like wisdom, is passed down.
The collection blends contrasts and harmonies, symbolizing the bonds that connect us. And just like The Dogfather, it’s about embracing individuality with confidence.
DISCOVER SS25
Discover the full SS25 collection or dive into the SS25 Lookbook for more inspiration.